User-Centred Design in Living Labs: a journey to meaningful innovation

How to go beyond a proof of concept or a simulation? The path of a technology from basic research to commercialisation can be a bumpy journey. One of the biggest hurdles is to develop – technology that resonates with users. One way of bridging this gap is to introduce a technology into a dynamic real-life situation, a so-called Living Lab. In conjunction with a user-centred design philosophy, a living lab can be used to find out how technology can be seamlessly integrated into the daily lives of users.

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GREEN-LOG at the University of Wolverhampton Festival of Research and Innovation

Beyond Futures festival logo

The GREEN-LOG project was presented at the University of Wolverhampton Festival of Research and Innovation, which welcomed visitors from around the world over three days of events (16th – 18th July, 2024). Along with many other successful international projects at the University, GREEN-LOG was explained to staff, students, local businesses and the public with demonstrations and a keynote lecture by Prof Panagiotis Georgakis.

Continued growth in online shopping and increasing demands for lower exhaust emissions and reduced traffic congestion make sustainable last-mile deliveries crucial for legislators, retailers, logistics firms and consumers.

GREEN-LOG is developing and testing a novel Logistics as a Service marketplace (LaaS) making use of real-time big data to link demand (e.g., urban freight shipments, on-demand requirements from consumers and local business) and supply (i.e. sustainable logistics services operators, operators of consolidation centers and delivery lockers etc.) in order to improve the sustainability of city logistics. The system is using state-of-the-art AI to model and predict delivery volumes over time and location. The system will be trialled in Living Lab areas across Europe and the UK, working in partnership with local retailers and national logistics companies.

The LaaS marketplace integrates dynamic pricing mechanisms which will provide the means for shippers and receivers of goods to adjust logistics services according to their preferences and local policy influences. Consumers (including business users) will be incentivised through variable pricing mechanisms to adjust their delivery preferences while considering sustainability goals. The result will be a real-time dynamic demand management system able to optimise deliveries, reducing empty loads and mitigating delivery peaks, optimally managing road transport and alleviating congestion and traffic.

The Festival of Research and Innovation features a dynamic programme of activities annually, including keynote speeches, interactive workshops, panel discussions, and poster presentations. Attendees have the opportunity to engage with researchers, learn about cutting-edge developments in various fields, and explore the impact of the University’s research on society and industry. This year’s Festival showcased interdisciplinary projects which dealt with Net Zero, Smart Cities and advances in EV technologies, accompanied by 40 PhD research posters and the Green IT Conference.

More information about the event is available at https://bit.ly/3yHXMzJ. 

GREEN-LOG featured in Greek logistics magazine

GREEN-LOG has been prominently featured in Logistics & Management, a leading Greek magazine specializing in logistics and the related markets. The article, authored by our partners Ioannis Avgerinos and Dimitris Zissis from the Athens University of Economics and Business, introduces the GREEN-LOG project and outlines the innovative work to be carried out at the Athens Living Lab.

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